Knicker Locker launches gender neutral website

Online lingerie retailer Knicker Locker has launched a new website with more gender neutral look, after witnessing a rise in male spending.

The revamp includes a new logo and strapline, alongside a new price-match scheme for valued customers.

“After two years, we felt it was time for Knicker Locker to have a revamp,” said founder Gemma Illes.

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“We have seen an increase in our male spending on the site and this has impacted our new colour scheme and design somewhat to ensure it appeals to both men and women.”

Knicker Locker has also opened its payment gateways to ship internationally, following from the success of its UK only offering, and integrated a live chat service to help advise customers online.

This year, the retailer launched an independent external review service with Feefo.

This was to ensure the trust built with its customers is maintained through a continuity of quality products and customer service.

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