La Perla has announced Kendall Jenner as the face of its SS17 campaign.
The American model and TV personality is joined by brand ambassadors Isabeli Fontana and Liu Wen in a campaign themed on the liberation of women.
Shattered glass, a bra bursting into flames and an antiquated corset are some of the symbolic images that were chosen by photographer Steven Klein to underline this concept.
La Perla creative director Julia Haart personally selected Jenner to model lingerie, ready-to-wear and beachwear collections for the new campaign.
In one shot, she wears a stretch tulle slip and matching thong featuring all-over red floral embroidery.
“Kendall fluently interprets our highly innovative path. Adding her unique, self-assured elegance and contemporary charisma, Kendall highlights the modernity of each piece she wears,” the brand said in a statement.