Model and reality TV star Katie Price has launched a new label called Katie’s Boutique, created in collaboration with retailer Store Twenty One.
The range includes lingerie, swimwear and nightwear and will feature over 70 different designs.
The label will launch in store in four separate stages.The lingerie collection, launching this month, incorporates plunge and balconette bras with matching briefs, made with lace and other fabrics in a range of colours. Sizes range from 34B to 38DD and from 10 to 18. Several of the shorts have detachable suspenders and there is one thong style. A second wave of lingerie will be launched in February, adding new colours to the range, as well as a booster bra.
The second launch, in November, will be a range of nightwear. With an emphasis on ‘casual comfort’, the range is embellished with gems and foil prints, while stripes work together with badges to create a collegiate theme.
The swimwear collection in Katie’s Boutique will launch in February 2012 and includes four swimsuits and seven matching bikini tops and bottoms, available to buy separately. Finally, a second wave of swimwear will be launched at the end of March 2012, featuring four more bikinis, matching kaftans and a beach bag.
Katie Price said: "Modelling really helps you understand what looks good and what doesn’t – especially with lingerie and swimwear – and I’m really excited about the range. Working with Store Twenty One has not only given me the opportunity to put everything I’ve learnt about lingerie, nightwear and swimwear into practice, but I’ve made sure that the whole collection will be amazingly affordable."
Store Twenty One senior buyer Sam Ashcroft added: "It’s been great fun working with Katie, she has been very involved in the design of the range, selecting and picking trims and developing her signature crown logo, which features on every piece. The range represents Katie’s fun, flirty and feminine personality. Here at Store Twenty One we are very excited to be working with Katie and are looking forward to a successful launch and further collaborations including nightwear and swimwear."
The range will be available to purchase in 50 Store Twenty One branches nationwide and online at www.storetwentyone.co.uk. All items will be priced at under £10 and will feature the model’s crown logo.