Justin Bieber has been unveiled as the new face of Calvin Klein Underwear.
The pop star poses alongside Dutch model Lara Stone in a new global multi-media advertising campaign for Spring 2015.
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Bieber follows in the footsteps of fellow musicians including Kanye West, Usher and Tinie Tempah who have all featured in Calvin Klein campaigns.
“Calvin Klein is such an iconic brand and I am excited and honored to become a part of the Calvin Klein brand legacy with this campaign. I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true,” said Bieber.
“This is the beginning of an exciting new year for me, personally and professionally, and being a part of this campaign has been a fantastic opportunity and experience.”
This season will represent Calvin Klein’s most digitally-focused campaign to date with an increased social presence to amplify and create conversation around the campaign, Calvin Klein said.
The campaign will also feature the #mycalvins call to action that the brand initiated last February, which invites fans of the brand to participate in the social media campaign by posting a selfie of themselves wearing Calvin Klein.