Triumph has unveiled award-winning actress Julianne Moore as the face of its new premium brand, Florale by Triumph, which debuts in stores this AW17.
Shot by fashion photographer Rankin, the first global campaign from Florale by Triumph draws on the story of the modern woman, celebrating female confidence and timeless style.
The news follows the announcement that Liv Tyler is fronting a campaign for Triumph Essence.
Commenting on the announcement, Julianne Moore said: “Florale by Triumph represents everything I hope for in my style – it is elegant, contemporary, and it makes me feel beautiful. The collection is stunning and it’s a pleasure to be a part of the Triumph family.”
Suzanne McKenna, global head of brand at Triumph, added: “After much anticipation, we are proud to introduce Julianne Moore as the face of Florale by Triumph. Julianne is the epitome of a truly sophisticated and stylish modern woman, which makes her the perfect fit for our new collection.”
Inspired by feminine florals, Florale by Triumph is made up of four lines, each offering a range of fits and styles, from an innovative 4-section underwired bra and a minimiser to a bodysuit and shaping briefs.
To find out more about the collection, click here.