John Lewis is collaborating with mastectomy bra manufacturer Royce Lingerie to increase awareness and to raise funds for the charity Against Breast Cancer.
For every Royce Lingerie ‘Caress’ mastectomy bra sold through John Lewis this month, Royce will donate £1 to the charity.
The Caress range, featuring the new Antoinette style pictured above, was created to offer women who have undergone mastectomy a choice of comfortable and supportive pocketed bras, without having to compromise on style.
Royce Sales and Business Development manager Sarah Gilbert said: “We were delighted when John Lewis approached us to work together during Breast Cancer Awareness Month. We feel that having a big name like JLP behind our campaign will help boost awareness of our Caress range whilst also raising all-important funds for Against Breast Cancer.”
John Lewis has been a stockist of Royce bras for almost 20 years and works with Royce to offer lingerie department staff specialist training in how to fit mastectomy bras.
Against Breast Cancer is a charity based in Oxfordshire that aims to “fund ground breaking research to improve detection and increase survival after breast cancer diagnosis”.
Royce works with Against Breast Cancer all year round to help to promote the charity’s Bra Bank Scheme.
The scheme allows customers to donate their old, unwanted lingerie to help businesses in Africa and raise funds for the charity’s research.