John Lewis reports strong Christmas

John Lewis has reported a strong sales performance over the Christmas trading period, helped by a successful Black Friday.

For the five weeks to 27 December 2014, total sales reached £777m, an increase of 5.8% on last year and up 4.8% on a like-for-like basis.

Online sales rose 19% on last year, with johnlewis.com representing 36% of total John Lewis sales during this period, the retailer said.

The Click & Collect delivery option is proving to be the delivery means of choice for John Lewis customers, with 56% of online orders being collected in shops, overtaking home delivery this Christmas.

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But John Lewis said the standout feature driving a new shape of trade was its success on Black Friday. The widely promoted sales day at the end of November brought the company its biggest trading week on record, with sales up 22% on last year.

John Lewis managing director Andy Street said: “This year confirmed the new shape of trade for Christmas, with an early peak at the end of November driven by Black Friday and last minute gift buying.

‘With Black Friday driving a higher proportion of online sales and customers increasingly wanting more convenience, this has meant a real concentration on fulfilment, making this a truly ‘Logistics Christmas’. The investments we have made and the new capabilities we have built in recent years in Distribution and IT have been fundamental in ensuring we successfully navigate this changing shape of trade,” he added.

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