John Lewis today opened its new £35million Birmingham store at the newly-renovated New Street Station.
Anchor tenant of the station’s new Grand Central retail development, which also opened today, John Lewis Birmingham is the retailer’s largest shop to open in four years and one of the biggest John Lewis department stores in the UK.
The 250,000ft2 shop has created 650 new jobs across Birmingham and the wider region with the business having committed to reaching the local long-term and youth unemployed in its recruitment process.
The retailer today revealed it received over 10,000 applications for the new jobs – more than 15 applicants per role.
John Lewis Birmingham has been chosen to debut several new services and concepts, including fashion and lifestyle concept Loved & Found, and the first John Lewis-branded spa, &Beauty.
These form part of the business’ ambition to expand the services and experiences within its shops as part of an omnichannel approach.
John Lewis managing director Andy Street said: “Today sends a clear message that John Lewis is firmly committed to the British high street and that physical shops remain as important to us as they do to our customers.
“Birmingham is a city which we have wanted to be a part of for many years and the New Street Station and Grand Central development offered us the perfect opportunity to make this a reality.
“Our new Birmingham regional flagship shop is a bold expression of the very best of John Lewis in 2015 and it is particularly exciting that customers will be able to step directly from New Street Station, into four floors of inspiring fashion, home and technology.”