John Lewis has been named the nation’s favourite retailer in a survey of nearly 6000 customers carried out by Verdict Research.
For the second year in a row, the department store has topped Verdict’s customer satisfaction poll and was handed an award to mark the achievement at the London Stock Exchange yesterday.
The survey of around 5,800 customers showed that John Lewis obtained scores for service far exceeding that of any other retailer in the survey. Product quality also scored highly.
Verdict lead analyst Sarah Peters commented: “As Britain’s favourite retailer, John Lewis continues to deliver the product ranges, inspiration and trust that customers appreciate.”
Last year’s third place retailer, homewares specialist Dunelm, moves up to second place in Verdict’s 2014 poll, closely followed by IKEA, Brantano and Matalan.