John Lewis named most reputable retailer

John Lewis has topped a list of the world’s most reputable retailers.

Reputation Institute, a consulting firm based in New York, said the British department store has the highest reputation among EMEA retailers, based on its RepTrak study across 16 countries.

EMEA’s retail industry maintained a strong reputation for the fourth year in a row in comparison to other industries, according to the study.

Companies that showed the most improvement from 2013 to 2014 were Portuguese supermarket Pingo Doce, WH Smith in the UK and H&M in Sweden.

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But companies that showed the steepest declines were Marks & Spencer (UK), Giorgio Armani (Italy) and Primark (Ireland).

RepTrak is the world’s largest reputation study, designed to understand what it takes to build trust and support with stakeholder groups around the world.

Measuring thousands of organizations in industries across 50 countries, the study provides key insights into what drives these perceptions and how they influence marketplace behaviour.

Commenting on RepTrak’s latest findings, executive partner Nicolas Georges Trad said: “I congratulate these retail companies on their excellent reputations. Our studies show that reputation dramatically influences a company’s business results, including stock value, revenue, market share and the likelihood of support from key stakeholders.

“It will be interesting to see how the industry and this year´s top retailers fare in our 2015 National RepTrak studies to be published in May 2015.”

Reputation Institute’s 2015 EMEA Retail results will be announced in May.

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