John Lewis will have a physical store presence in Australia by the end of the year, after partnering with department store chain Myer.
While Australian consumers have been able to purchase John Lewis products online for around five years, this is the first time the retailer will have a physical presence Down Under.
The first shop-in-shop will open before Christmas 2016 in Myer’s newly refurbished Warringah store in the outskirts of Sydney.
This will be followed by additional openings in Melbourne, Perth, Bondi, Chadstone, and Myer’s flagship store in Sydney in February 2017.
Once open, John Lewis will have 30 shop-in-shops worldwide.
The announcement is coupled with the news that John Lewis has extended the number of countries it delivers to through johnlewis.com from 33 to 40.
For the first time, customers will be able to order the best of John Lewis fashion and homewares delivered via online to countries including; Hong Kong, South Korea, United Arab Emirates, Qatar, Switzerland, The Philippines and Malaysia. Furthermore, customers can now pay in ten additional currencies.
In the past twelve months, John Lewis’s online international traffic has increased by 15% and online international sales grown by 50%.
Katie Jordan, Head of International Development, John Lewis, said: “We’re delighted to be expanding our international presence and bringing John Lewis to new countries around the world, both through physical collaborations and by expanding our online international delivery destinations. There is a real synergy between Myer’s customer base and ours, and we believe they are the perfect partner for our first Australian shop-in-shops.”
Daniel Bracken, chief merchandise and customer officer, and Deputy CEO of Myer, said: “We are excited to exclusively offer Myer customers the first opportunity in Australia to shop the John Lewis brand in a tailor-made lifestyle concept.
“John Lewis is widely recognised as the leading destination for homewares in the UK, and its own branded collections, are highly sought after for their stylish and innovative design, quality and accessibility. John Lewis is a trusted brand and their homewares collections have built up a very large and loyal following within the UK and internationally.”