John Lewis has revised its lingerie sizing guide after the sale of bras for two year-old girls on its website sparked outrage on Twitter.
The department store was accused of ‘sexualising toddlers’ for selling replica women’s underwear to fit children.
The £8 ‘vintage floral bras’ attracted dozens of complaints from Twitter users, who branded the garments as inappropriate and ‘impractical’.
John Lewis initially advertised the bras to fit children aged between two and five, but has since revised its sizing guide to show the bras are available in sizes 28AA to 32A.
A spokesman for John Lewis insisted that an error occurred when the product was first put on the retailer’s website.
“Bras are designed to stretch, so our 28A bra will fit a 28-inch chest even if it measures at a smaller size when on the hanger,” they told the Daily Mail.
“‘We sell bras by size and not by age and the products are clearly marked in this way and labelled by size in our shops. An error occurred when the product was put on our website, meaning that it was categorised by age and not size. This was corrected straight away,” the spokesperson added.