John Lewis has announced that its new multi-million pound regional flagship store in Birmingham will open its doors on September 24.
The date will mark the completion of the 250,000ft2 department store, a £35 million investment by John Lewis in the city, which will see the retailer reveal a number of new retail experiences across its fashion, beauty and home departments.
Customers will be able to shop for more than 350,000 products from the retailer’s full range in a landmark four-storey building located in the newly-redeveoloped New Street Station.
Computer terminals will be available throughout the department store to enable customers to browse and purchase products from the johnlewis.com range for next day delivery.
Head of branch at John Lewis Birmingham, Lisa Williams, said: “It is so exciting to be able to announce the opening date of our regional flagship shop. I can’t wait to meet my team of Partners (staff) and start welcoming customers through the doors to what will be our most innovative shop to date.
"We’ve been so grateful for the support from the community since we announced our plans to open the new shop, and we can’t wait to bring the best John Lewis has to offer to Birmingham on the 24 September.”
Opening hours for the shop will be 9am-8pm Monday-Saturday, and 11am-5pm Sunday, with a 10:30-11am browsing time.