John Lewis beats the BBC and M&S to claim healthiest brand title

John Lewis has topped a UK ranking of the healthiest brands in the country.

The inaugural BrandIndex, compiled by YouGov, measures overall brand health and consumers’ perceptions of a brand’s quality, value, impression, satisfaction and reputation.

Department store chain John Lewis was ranked first in the list, followed by BBC iPlayer, Sony, Marks & Spencer, Amazon and BBC One.

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YouGov said it “should be noted that all of the data for the list was compiled before the BBC published its pay figures”.

Samsung, Heinz, BBC two and Boots complete the top 10 list.

“While the global rankings are dominated by brands born in the past 20 years, the UK list is predominantly made up of ones that have been around a good while longer,” said YouGov’s UK head of data products Amelia Brophy.

“What is striking is that brands such as John Lewis and the BBC have successfully moved with the times – providing services in online settings while continuing to make a virtue of their brand heritage,” she added.

“The collapse of some big high street brands in recent years shows that this is no easy task, but as the UK faces an uncertain economic environment, having brand health steeped in history could help.”

In the global rankings, which incorporates the results from 32 countries, tech giants were also prominent. Samsung, Amazon and Adidas were the only retailers in the global list, ranking fourth, seventh and ninth respectively.

The top three spots were taken by Google, Youtube and Facebook.



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