Jockey underwear flies across the pond to launch best-selling briefs in the UK

US underwear brand Jockey is introducing its best-selling collection of briefs to the UK market for the first time.

The Elance collection, developed using 100% cotton, is made up of a hipster boy short, a French-cut knicker, a brief and a string bikini.

The range is offered in multipacks and comes in a selection of neutral colours, from powder blue and navy to pale pink and indigo. Sizes range from small to 2XL.

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In a statement, Jockey commented on the launch of Elance in the UK: “Jockey is excited to offer such an exceptional favourite of the US market to UK women.

“When women’s underwear is this practical, well-designed, affordable and versatile, it doesn’t matter which side of the pond you call home. If history is any driver for success, Jockey knows this is what women want to wear.”

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