Jockey shapes up with new seamless collection

American underwear brand Jockey has introduced a seamless shapewear collection.

The new high-waist shorts, available in tan and black, are designed to disappear under clothing, creating a smooth, sculpted silhouette.

It features soft, lightweight power fabric made of a nylon and spandex blend that is cool to touch, and targeted ‘power zones’ are designed to offer extra support and contouring.

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Jockey’s aim is to offer superior performance without the bulk of traditional shapewear fabrics.

“The intimate apparel field has come so far since the old days of corsets and girdles and we believe that women shouldn’t have to sacrifice comfort to look and feel beautiful,” said global product director, Jens Noll.

“We developed Jockey Seamless Shapewear using the best technologies available to deliver styles that are both pretty and powerful.”



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