US brand Jockey has teamed up with Urban Outfitters to create a branded collection of underwear inspired by intimates styles of the 1980s.
Prompted by campaign imagery on retro Jockey packaging, Urban Outfitters reached out to the underwear brand to collaborate on a product line together.
From there, the two brands worked side-by-side to re-work archival Jockey products and produce a capsule collection made up of high-rise bikini briefs, Y-front hipster briefs, a matching sports bra, cropped tees and boxer shorts.
“We’re excited to partner with Jockey to offer this exclusive collection of 80s throwback styles,” said Guen Warner, Urban Outfitters’ general merchandise manager of Intimates.
“Between the fun, bright colourways and the sexy vintage-inspired cuts, the product really is a perfect representation of both of our brands—nodding to Jockey’s legacy while reimagining this heritage brand for UO’s customer.”
The Jockey and Urban Outfitters collection launches today in select Urban Outfitters stores globally and on urbanoutfitters.com.
Mark Fedyk, president of North American wholesale and domestic licensing, and chief merchandise officer at Jockey said: “The Jockey + Urban Outfitters collaboration is great opportunity for Jockey to present its modern, on-trend designs while leveraging Urban Outfitters’ dynamic creativity and vibrant environments.
“Jockey is a recognised authority on women’s underwear and Urban Outfitters’ desire for a capsule collection inspired by our designs of the ‘80s made this a perfect partnership.”