Wolford retailers are set to make big profits after Jessie J wore a pair of Wolford Nola Polka Dot Seam Tights to the Brit Awards last night.
When Cheryl Cole wore the Wolford Bondage tights during her performance on X Factor, sales of the hosiery rocketed, with Selfridges selling out of the item within just a few days.
Below, we bring you a few of the tweets of retailers already set to make the most of the publicity windfall.
My Tights: “Jessie J looked hot in yet another pair of amazing tights at the Brits last night! The Wolford Nola Polka Dot Side Seam Tights – get them here”
ASOS: "Yay!! Jessie J at #thebrits wearing Wolford Side Seam tights that went live @ASOS today! Check out "New In" www.asos.com x"
CocoKate: "Loving Jessie J in Wolford Nola Tights at the Brits!! Buy them now at Tights Please…"