Jessica Wright celebrated the launch of her swimwear line in Ann Summers over the weekend with an in-store appearance.
The Only Way is Essex star attended the Liverpool branch on Saturday to showcase the range of bikinis, swimsuits and cover ups.
Wright was announced as the face of the Hotel Summers collection last month.
The 29-year-old reality star was chosen not only for her look and fan following, but also for her ‘fun, fearless attitude and fashion business credentials’, Ann Summers said.
Ann Summers CEO Jacqueline Gold, who collected a lifetime achievement statue at last year’s UK Lingerie Awards, said Wright has all the right assets to be the face of the collection.
“I am delighted that Jess has come on board to work with us – she is a great ambassador for the brand, and an excellent fit for the campaign. With her gorgeous figure I think she is the perfect person to front this campaign for us – I know our customers are going to love the collection,” she added.