The Only Way is Essex star Jessica Wright has been unveiled as the face of Ann Summers’ latest beachwear collection called Hotel Summers.
The 29-year-old reality star was chosen not only for her look and fan following, but also for her ‘fun, fearless attitude and fashion business credentials’, Ann Summers says.
The Hotel Summers collection includes bikinis, cutaway swimsuits and a range of beach items such as kaftans and wraps.
Ann Summers CEO Jacqueline Gold, who collected a lifetime achievement statue at last year’s UK Lingerie Awards, says that Wright has all the right assets to be the face of the collection.
“I am delighted that Jess has come on board to work with us – she is a great ambassador for the brand, and an excellent fit for the campaign. With her gorgeous figure I think she is the perfect person to front this campaign for us – I know our customers are going to love the collection,” adds Gold.
Displaying the public relations skills that have given her a lengthy career in the fickle world of reality television, Wright says she has always been a huge fan of Ann Summers for its mix of glamour, sexiness and playfulness.
“The swimwear pieces are flattering on all types of curves and I can’t wait to hit the beach in my collection this summer,” she concludes.