Alexis Smith has enlisted The Only Way is Essex star Jasmin Walia as the new face of the label.
Following in the footsteps of previous celebrity ambassadors including Jessica Wright, Amy Childs and Georgia Salpa, Walia will front the lingerie and swimwear brand’s 2015 campaign.
The new range, which caters for smaller back sizes and cup sizes up to a G cup, features delicate bralettes, luxury underwired bras and triangle bikini sets.
Commenting on her new role, Walia said: ‘I am absolutely delighted to be the new face of Alexis Smith lingerie – it’s a dream come true.
“It’s great that they are catering for a bigger range of bust sizes so more women can become fans of the brand. Both the new lingerie and swimwear collections are so pretty – I’m sure they are going to be a huge hit this summer.”
CEO Alexis Smith said: “Jasmin looks incredible in the new Alexis Smith swimwear and lingerie collection. She is the perfect model for the brand – she’s stunning and has natural curves in all the right places.
“My new bralette collection is suitable for girls with a smaller bust too, so it’s great to finally have a collection that caters for everyone.”