Jarrolds of Norwich has become the first independent department store in the UK to stock fuller bust brand Tutti Rouge.
The store will offer the brand’s Tallulah Tattoo, Liliana Hibiscus Pink and Liliana Sunshine lingerie collections.
To celebrate the launch, Tutti Rouge will host an official in-store soiree on April 29.
Creative director Jessica Prebble will offer an exclusive trend presentation for SS15 and a sneak peek of the AW15 lines, which will be launching in Jarrolds from August.
“We are so happy to see Tutti in Jarrolds, we hope that the ladies of Norwich love the fun and vibrancy of the brand! I can’t wait to meet you and share my passion for lingerie,” said Prebble.