Itzy Beachy has opened its first standalone boutique in North London.
Itzy Beachy is a swimwear and beachwear brand created by fashion designer Itziar Beitia in 2012. The new store is located on Liverpool Road in vibrant Islington.
To mark the opening, Itzy Beachy is holding a pre-season sale until the end of March and will launch its SS17 collection next month.
The brand has an ecommerce site and has previously held a pop-up presentation at London-based womenswear boutique Amanda Thompson Couture, but this is the first time Itzy Beachy has opened a standalone store.
Itzy Beachy prides itself on creating elegant, yet simple lines made with fabrics that perform in the water and sunlight.