The celebrity line-up for the new ITV show Splash!, featuring Olympic diver Tom Daley, has been revealed and should offer an excellent showcase for swimwear brands.
The show, which begins on Saturday January 5, at 7.15, will follow celebrities learning to dive through the weeks, before competing before professional judges in a professional pool.
Participants include Sugababe Jade Ewen, the model Caprice Bourret, the comedians Omid Djalili and Helen Lederer, Benidorm’s Jake Canuso, TOWIE’s Joey Essex, Hollyoaks actress Jennifer Metcalfe and presenter Jenni Falconer.
The most interesting swimwear possibilities will be with the female contestants, with The Sun claiming that Jade Ewen has been told to compete in a bikini.
She told the paper: "They obviously thought it would make good TV if mine came off. I’m hoping they put me in a one-piece, though, as I don’t want the bottoms coming off and the whole thing being caught on underwater cameras. But maybe that’s how you get the votes!"