German legwear manufacturer ITEM m6 has launched a new cellulite-combating compression tight.
The Beauty Tight is designed to increase blood flow, microcirculation and the supply of oxygen to the legs.
The launch comes as hosiery brands predict a big trend in combining sheer materials with compression techniques.
Speaking to Lingerie Insight last month, experts said more younger consumers are being educated on the benefits of compression and support tights.
“Compression is now a technology that represents its own segment in the legwear and lingerie department. What shapewear did in the lingerie department, compression now does for legwear,” said ITEM m6 head of international sales Mathias Schulz.
The Beauty Tight features bioactive minerals incorporated into the yarn, which convert body heat into infra-red radiation.
This penetrates the skin, stimulating microcirculation and enhancing the skin’s elasticity and firmness, thus reducing the appearance of cellulite.