Italian brand Parah launches new website

Italian beachwear and lingerie brand Parah has launched a new e-commerce website, with a brand new look and feel. features an online shop, offering simple and user-friendly navigation, along with useful information about its new showroom in Milan, which opened in January.

Other sections of the website are dedicated to the company’s history, news, events and advertising campaigns.

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In celebration of the launch, Parah is offering all online shoppers an exclusive ‘Free Shipping Week.’

“This launch reflects our willingness to reinforce Parah brand awareness internationally, and give the opportunity to buy our products on the e-boutique potentially from everywhere in the world,” said Parah chairman Gianluca Piazzalunga.

“We chose to develop our e-commerce and online activities, including all digital channels, both website and social networks”.


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