Irresistible creates online trade-only counter

British luxury lingerie brand Irresistible has added a trade-only access point to its web site.

The brand, which is celebrating its fifth anniversary this year, will serve independent boutiques across the UK via the password-protected channel of its web site.

Irresistible promotes itself as a British luxury brand, providing collections in sizes 28-40 in AA-G cup.

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The company already sells to over a dozen independent retailers and etailers in the UK including Glamorous Amorous, Tempestra and Oh La La.




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