Iris London goes on sale at Urban Outfitters

Urban Outfitters has taken stock of independent lingerie brand Iris London.

The retailer has launched a range of bralettes, briefs, thongs and bras, all of which are handmade in London.

The exclusive online offering includes the Betty bralette and thong featuring a cage design with racerback and gold-tone chain detailing; the Chloe bra and brief crafted with semi-sheer floral lace over sheer mesh fabric; and the Stella bralette and high-waist brief made with cross-over reverse strap detailing.

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The news comes as Iris London prepares to re-launch its website with a brand new design next month.

Iris London is the designer behind the bras created for Cobra Beer’s ‘live smooth’ advertising campaign.

The brand’s founder, Ellie Simpson-Gray, created three bespoke garments that have been used for a TV commercial and printed adverts that have run inside newspapers and magazines, and on billboards across the country.



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