IODUS Swimwear makes UK debut

French swimwear and beachwear brand IODUS will be making its UK debut at Moda, this month.

The established French label, founded by designer Pierre Martinez, focuses on ‘timeless, stylish designs with perfect fit and luxury fabrics’.

The SS12 collection, designed for the UK market, features bold colour blocking and vibrant prints for a flattering silhouette, in addition to quality detailing.

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London’s Philippa Bradley Agencies will be representing the brand within the UK and will be responsible for its successful launch.

Director Lucy Osborne said: “The brand is a welcome addition to our portfolio of high end fashion names and will compliment our existing business perfectly. IODUS is about luxury and fit and we are thrilled to welcome them into the agency for Spring Summer 12.”

IODUS feature soft cups and underwired versions, as well as bandeau pieces for maximum support and cleavage. Styles feature brights in colour block graphic patterns with a blue and red, and monochrome and taupe palette. Also making an appearance are florals in marine blue, turquoise greens and muddy browns. Zips, large beads in horn and metallic tubular fastenings have been added to provide quality detailing.

IODUS is available in extra small to extra large, and cup includes cup sizes A-E in selected styles. Prices range up to £150.

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