INVISTA, one of the world’s largest integrated producers of fibres and polymers, is set to reveal new swimwear consumer insights and technical performance advantages at Mode City, Paris, from July 7-9, 2012.
The findings reportedly offer fresh empirical perspectives on real swimwear consumer behaviour around the world, as well as consumers’ priorities when shopping for a new swimsuit.
Fit continues to be the most important attribute when shopping for a new swimsuit, with 97 percent of women prioritizing fit over other features. According to the study, most fashion swimwear consumers buy their new swimsuits when they are getting ready to go on holidays or when they grow tired of their old suits. In this continuous replacement process, they discussed their level of brand and store loyalty, especially based on previous experiences with a swimsuit, good or bad.
INVISTA’s research also shows that women spend 40 percent of their time in their swimsuits at the pool – versus at the beach, in fresh water or sunbathing – where their suits come into contact with a range of threats, such as sunscreen, pool-water, perspiration, body oils, and high heat.
The study explores how women care for their swimsuits, revealing that only 53 percent of women wash their suits after use, and almost 40 percent wait to wash or rinse their suits until after they’ve dried, on the same day or later.
Relating real consumer behaviours to garment performance, INVISTA’s tests demonstrate that hazards of the pool environment can stay in contact with the swimsuit for quite a long time before being washed clean.
According to INVISTA, XTRA LIFE LYCRA® fibre resists fibre breakage and fit loss more than 5X longer than other chlorine-resistant elastanes, providing swimwear brands a way to elevate the value of their products and increase brand loyalty among their consumers.
As reported in the survey, 77 percent of women agreed that they would be more likely to buy a suit labelled with the XTRA LIFE LYCRA® fibre brand than one without.
XTRA LIFE LYCRA® fibre promises to provide ‘superb fit and resistance to degradation from the swim environment, with a proven record of strength when faced with the damaging effects of perspiration, chlorine, sunscreen or heat’.
Visitors to the INVISTA stand at Mode City can also expect an update on LYCRA® fibre with W technology, with latest information on its commercial applications for intimate apparel.
The new W technology is created to offer ‘enduring whiteness, uniformity and reduced grin-through for richer fashion shades for intimate apparel’.