Invista, one of the largest integrated producers of fibres and polymers in the world, has announced several new developments concerning its presence at the Mode City tradeshow in Paris.
In addition to introducing an extension of its Lycra Beauty fabric platform for shapewear, the company will participate in multiple conferences and roundtables, emphasizing its dedication to innovation in the swimwear and intimates businesses. Invista will also showcase the expansion of the Lycra Beauty fabric certification programme, The Science of Shaping, utilising lace and fabrics with natural/cellulosic fibres from producers worldwide.
Visitors to the Invista booth will also learn about the new Lycra fibre with W technology, which provides whiteness retention, improved uniformity, and richer colouration while offering the same fabric properties and wash-fastness of other Lycra products.
Arnaud Ruffin, Segment Leader for Lingerie and Shapewear at Invista, stated in a press release: “we’re really excited about Invista’s presence at this year’s Mode City, especially to unveil our extended Lycra Beauty quality standards to lace and natural base fabrics. Our stand is set to be extremely interactive, and we’re thrilled to announce that we will have very special artistic performers to showcase a selection of Lycra Beauty concepts or commercial garments in the most elegant and intimate way.”
Invista will also participate in Interfilière’s conference on wellbeing, which will feature a dedicated area showcasing fabrics made with Lycra fibre for freedom of movement and longer lasting fit.