INVISTA, owner of the Lycra fibre brand, will take centre stage at Moda next week with a trend-led installation, featuring product innovation in the intimates and swimwear sectors.
The company, which has been named headline sponsor of the Birmingham exhibition for the sixth year running, will present seven key trend directions for 2016 through innovative garment designs.
“We are looking forward to seeing the brand’s SS16 trends brought to life on the lingerie and swimwear catwalk this season, and also in a dedicated visual display area at the show, the perfect inspiration for brands and buyers alike,” said Moda Lingerie and Swimwear director Penny Robinson.
As well as the catwalk shows, UK and international buyers can visit the INVISTA stand to help build a greater understanding of the benefits LYCRA fibre can bring to the end consumer.
The stand will also showcase products from key partner brands including Panache, Miraclesuit, Seaspray, Gottex and Freya Swim to highlight the successful label that are already using LYCRA fibre.