INVISTA, one of the world’s largest producers of polymers and fibres, and owner of the LYCRA fibre brand, will bring to life its vision for the future of innerwear in a catwalk show this month.
The company will showcase a capsule collection of athleisure bodywear at the SS17 edition of Mode City and Interfilière.
A dedicated LYCRA Lounge in the Innovation Forum will also present Lycra brand innovations and solutions for the athleisure-inspired innerwear market, including Lycra Beauty Cooling technology, Soft Comfort technology, and BLACK technology, a chlorine-resistent elastane that ensures black leggings stay black.
Athleisure has developed into a multi-billion-pound lifestyle inspired by the desire for healthier, more active lifestyles.
It is predicted to grow 30% by 2020, especially in Asia and the US, according to a recent report by Morgan Stanley, with huge growth potential across complementary segments, such as innerwear.
The technological advances made by the Lycra brand for the sportswear industry are now being adopted into multi-purpose clothing, lingerie and shapewear.
Arnaud Ruffin, Strategy and Business Development director at INVISTA Apparel, said: “For the innerwear market, athleisure represents an exciting new growth area for intimates and bodywear brands to expand their business creating and supplying athleisure garments fit for purpose to their consumers, and for fabric producers who develop performance yet comfy fabrics. We have the technology, knowledge and experience to do this.”
“For example, the sports bra category is growing and is widely adopted by millennials, now taking a 20% share of the market. Sports bras are being designed to be seen and not hidden and feature superior performance properties such as moisture management, odour control and built in heart monitors. We are now seeing brands expanding their product ranges to include matching tops and leggings. The key consideration for these brands and retailers are technical fabrics and ingredient stories to give them credibility in this new category,” he added.