Invista has renewed its partnership with Billabong Girl, it was announced today.
Billabong’s new swimwear collection and its "Colour Love" campaign features XTRA LIFE LYCRA fibre, which helps against degradation against chlorine, sunscreen and oils.
To embrace the "Colour of Love", Billabong will be creating a monthly online lookbook, with the Blue Lookbook going live in May and June, which is dedicated to the Billabong Girl swimwear range.
The campaign will also include a contest that allows contestants to upload photos associated with the colour blue. The winner will receive a bikini from the current Billabong Girl, with XTRA LIFE LYCRA fibre, which is proven to resist fibre breakage five times longer than other chlorine-resistant elastanes.
Michèle Duncan, Marketing Account Manager at Intimate Apparel/ Swimwear, INVISTA says: “This summer’s renewed partnership between INVISTA and Billabong is exciting news. We are proud of the continued association with such a globally recognised brand and the incorporation of XTRA LIFE LYCRA fibre in the fabulous Billabong Girl swim collection.”
The campaign will run until June 9 2013 on the Billabong Facebook page.