INVISTA showcases LYCRA at ITMA

INVISTA, one of the world’s largest integrated producers of polymers and fibres, and owner of the LYCRA® fibre brand, will be presenting its brands and innovations at the 16th edition of ITMA, this month.

ITMA is the world’s most established textile and garment technology machinery exhibition and will take place between the 22nd and 29th of September in Barcelona.

This is the first time in its 60 years of existence that ITMA has opened its exhibition to the fibre and yarn sector.

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INVISTA will be one of the key sponsors of the Textile Sustainability Leaders Roundtable and ITMA’s opening celebration gala dinner, which will celebrate ITMA’s 60th anniversary

INVISTA is sponsoring the event by providing fabrics such as LYCRA® beauty fabric and costume garments, containing LYCRA® fibre from customers including DOGI INTERNATIONAL FABRICS and PUNTIBLOND S.A.

INVISTA global director of brand communications Denise Sakuma said: “This year is an important anniversary for ITMA and it is the first time they have allowed the fibre sector to participate. INVISTA is proud to be a key sponsor of the event, supporting the opening gala dinner, which marks INVISTA’s first collaboration with ITMA.”

She added: “Once again we will be able to communicate our commitment to the apparel textile industry and it is also a good opportunity for our Spain-based customer mills to showcase their innovative fabrics,” she says.

INVISTA’s Marketing Business executive said: “LYCRA® fibre is more than a yarn or a fibre: It is a brand that is supporting the apparel industry to better communicate innovations and quality in garments to both the trade and consumers. We continuously invest in our portfolio of innovations and support their introduction at trade, point-of-sale and consumer level, globally.”

The first-ever Textile Sustainability Leaders Roundtable will take place on the first day of the exhibition, on the 22nd, and will bring together not just leaders in the industry, but leaders of the industry who have made a long-term commitment to sustainability.

Robert Kirkwood, Vice-President of Technology at INVISTA will be among the speakers, talking about the company’s goal to reduce its energy intensity 20 percent by 2020.

Kirkwood said: “Our goal is a part of INVISTA’s commitment to use energy efficiently, and to create long-term value for our customers and society.

“We will focus on three key areas of sustainability: manufacturing excellence, product sustainability, and corporate citizenship.”

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