INVISTA shares in SHAN’s swimwear award victory

Swimwear designer of the year, SHAN, has received hearty congratulations from INVISTA, the company that supplies the Canadian brand with the advanced Xtra Life Lycra fabrics for its winning designs.

SHAN was selected for the swimwear award by the Paris Mode City Show Jury in July.

Guylaine Bouthillier, INVISTA’s marketing account manager for Canada, said: “I am proud to collaborate with a brand like SHAN, which has successfully distinguished itself through unique styling and the championing of exclusive, superior quality fabrics. I am thrilled that they have been awarded designer of the year 2011.”

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Xtra Life Lycra fibre brings long-lasting fit to fashion swimwear, reducing the bagging and sagging associated with swimsuits made with standard elastane, according to Invista.

The fabric is also reported to be more resistant to being damaged by sun tan lotion or chlorine.

INVISTA used Mode City to promote the increased availability of Xtra Life LYCRA in Europe, which will allow manufacturers to create an array of fabrics in a broader range of price points than previously possible.

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