INVISTA has added a new compression offering to its legwear portfolio – Lycra Energize powered by Fusion technology.
Inspired by the athleisure trend and an increased consumer commitment to wellness, the new solution is designed to meet consumer’s expectations for lifestyle compression.
The technology was launched on the back of study of 5,000 people in France, Italy, Germany and the Americas. It found that 58% of consumers wear compression hosiery for contouring, wellbeing and performance purposes, while 42% where compression hosiery for medical purposes.
The idea is provide women with the best of both worlds – the energising power of support and the elegance of long-lasting sheers.
Compression tights, which are made of super sheer materials, are set to be a new beauty essential, offering a smooth and flawless finish to the legs.
Speaking to Lingerie Insight as part of a debate in October, Mathias Schulz, head of international sales at ITEM m6 said: “Compression is now a technology that represents its own segment in the legwear department. What shapewear did in the lingerie department, compression now does for legwear.”