INVISTA has introduced new Xceptionelle hosiery for plus size women, after it discovered that more than 100 million women worldwide have hosiery needs which aren’t being fully met
LYCRA® Xceptionelle hosiery is based on an innovative construction that is designed to accommodate the differing body shapes of larger women.
The product aims to ensure their needs are being met by offering greater overall garment comfort and helping prevent dig in at inner thighs and waist.
A lightweight fabric allows for a cooler panty area and a crotch designed and constructed with a high
denier yarn helps reduce chafing between legs and provides a durable garment.
According to new research by INVISTA, in the USA more than 30 percent of the total consumer base is plus sized and growing at an average rate of 2 percent per year.
Plus size consumers make up an average of 23 percent of the total consumers in Europe, led
by the UK with 47 percent of the female population above size 14, followed by Germany at 29 percent.
The overweight population is also expanding rapidly in other regions of the world (+five percent yearly in countries as Brazil and China).
The ‘Plus Size’ sector is expected to grow yearly at a rate of five percent globally until 2014.