INVISTA has announced that it will be exhibiting its Lycra Sport fabric and Lycra T400 fibre at the ISPO trade show in Munich, Germany, this February.
Following launches in the United States, Latin America and Asia, the brand will now be introducing its Lycra Sport fabric to a European audience.
INVISTA Activewear and Outdoor Apparel marketing account director Simon Whitmarsh-Knight said: “We are very excited about continuing our launch journey with Lycra Sport fabric… Since its unveiling in the second half of 2009, the interest and marketing momentum around Lycra Sport fabric is continuing to build and we are incredibly proud to share this innovation with the European markets."
Another offering from the company at ISPO 2011, will be the Lycra T400 fibre, which is the first in a class of offerings from INVISTA designed to add ‘performance, style and lasting fit’ to active/outdoor apparel made of polyester fabrics.
INVISTA will also take the opportunity to celebrate its brand partnership with Canterbury of New Zealand at the event. Visitors will be able to obtain a sneak peek of its range of Mercury compression garments, worn by players across the world and containing the Lycra Sport fabric.
Canterbury chief executive Chris Stephenson said: “We are delighted to introduce our cutting-edge Mercury Compression garments which showcase the high quality and toughness of Canterbury’s technical products. The range, which will be made available to players from Canterbury sponsored teams for the 2011 Rugby World Cup next summer, is designed to be worn during training, competition and recovery and fully embraces Lycra Sport fabric performances.”
A total of 60,000 visitors are expected at the ISPO show. INVISTA will be exhibiting in Hall C2, stand number 310.