INVISTA has introduced a new Lycra Fibre technology for the growing sheer hosiery segment.
Launched at the fourth bi-annual Lycra Fibre Moves conference in Como, Italy last week, Super Summer Sheer has been engineered to provide a hosiery solution for women, which covers imperfections on their legs, creating a “better than bare” look that is more durable than current product offerings.
The technology is also designed to feel like a second skin and provide low compression with no sagging and bagging after use.
INVISTA developed Super Summer Sheer after finding that women globally are looking for hosiery that is ultra sheer and comfortable to wear in the summer. It also found that the two major areas of consumer dissatisfaction in hosiery are durability and overall comfort.
Speaking at the Lycra Fibre Moves conference, Sybille Bald, global segment director for hosiery at INVISTA said: “SUPER SUMMER SHEER technology by Lycra has been designed to create and highlight fresh perspectives on ultra sheer hosiery thanks to its upgraded technology. The new offering is designed to be worn into the warmer summer season.
“By delivering sheerness with lasting fit, barely felt hosiery, and optimal durability our aim is to position it as the leading ‘better-than-bare’ offering with built-in durability. The use of our anti-laddering FUSION technology gives you ‘the feeling of wearing nothing’ in super transparent sheer hosiery with super high resistance.”
Eighty-five women wear tested a concept garment made using the new technology and the majority (81%) of participants said the garment gave them a better-than-bare look.
Over three quarters (76%) of wearers said the tights felt like a second skin, 71% experienced no sagging and bagging and 85% found the garment to be more durable than their usual sheer tights.