INVISTA, one of the world’s largest integrated producers of polymers and fibres and owner of the LYCRA® founder brand, announced today its line-up of industry speakers for legwear event LYCRA® fibre MOVES.
The event, which takes place in Barcelona from September 29-30, 2011, aims to bring together around 250 textile industry professionals for an experience that will ‘stretch the imagination’ and ‘provide insights into future legwear industry trends’.
This year’s speaker line-up will include Dave Trerotola, president of INVISTA Apparel, Serge Vigouroux, Marketing Business – INVISTA Apparel and Geoffrey D. Hietpas, INVISTA Global Marketing Director.
The trio will share their points of view and expertise with international clients and media, in addition to introducing the audience to new developments of the company’s LYCRA® fibre.
The occasion will also offer attendees a privileged overview of industry trends for the next five years, as leading apparel experts discuss the future of the global legwear sector: Nerino Grassi, founder and president of Golden Lady, Italy; Yu Zhe, General Manager, RIME, China; Seiya Saito, legwear designer and Creative Director at Atsugi, Japan. They will be joined by industry consultant Shirley Anne Sherriff from Opus Business Consulting, Great Britain.
Innovation is a key focus, this year, and, in reflection of this, INVISTA has confirmed the participation of Ken Morse, Serial Entrepeneur, Visiting Professor at ESADE Business School and Founding Managing Director of the MIT Entrepeneurship Center. He is also a member of the United States of America National Advisory Council on Innovation & Entrepeneurship recently created by Secretary Locke and President Obama. Mores will seek to provide thought provoking insights into the challenges of achieving continuous innovation in the face of rapid change and the storm of global competition.
Furthermore, Charles Hayes, IDEO Practice Lead in Consumer Experience Design for Asia, will share his point of view on how design can be a driver for innovation. Hayes, based in Shanghai, is a senior brand strategist, who works across a number of industries to foster client relationships and deliver innovation through ‘world-class’ consumer experiences.