Introducing Mode City 2011

We bring you some of the key highlights of this year’s Mode City in Paris.

Dates: July 9 – 11, 2011

Click here for updates on the July trade shows.

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Trade show nominates Shan as Designer of the Year

For this event, MODE CITY is putting the spotlight on the Canadian brand Shan, created by Chantal Lévesque in 1985.

Present around the world in more than 400 outlets, from Bon Marché to Saks Fifth Avenue, the brand produces all its Men’s and Women’s collections in Quebec, the home of its headquarters and a production workshop.

Shan, the creator of the ‘Resort wear’ concept, stands out due to the breadth of its range of clothes and swimwear accessories. The brand is recognized for its daring style and for the simplicity of its lines and cuts.

By focusing on design and know-how, the brand creates innovative, high-quality clothes by combining exclusive Italian fabrics and painstaking attention to the luxurious details and the technical finishes.


Discover the EDEN Forum

In July, MODE CITY will join forces with the Trend Union office to offer an ‘original experience’ at the heart of intimates and swimwear trends for summer 2012.

Trend Union, present on all five continents, creates presentations of unique trends for special occasions. Known for its audiovisual fashion and lifestyle displays, this is the first time Trend Union will express its vision of the major trends of tomorrow for the core market identity and consumer behaviour.

On the theme of Eden, Trend Union will create a ‘journey of discovery for the senses’: embracing bodies, highlighting forms, glorifying the skin and boosting the silhouette.

Four key themes can be discovered around the senses:

• Land and Sand: drapes, antiquity, chic
• Crystals: romance, the energy of stones
• Gold: mystique, sexiness and femininity
• Rock: sport, volumes and mineral textures


L’ULTRA, a fashion catwalk show

This catwalk show is the occasion for clothes makers and the major intimates and swimwear brands to combine their know-how during a catwalk show of 50 prototypes around a common theme, ‘Holiday Diary’, played out against three backgrounds: Oriental Desires, African Dreams and Treasures of Polar Nights.

The catwalk show seeks to reward the inventiveness, creativity and know-how of the participants with various awards which will be presented by the Ultra Ambassador. Seven hundred VIP buyers will be invited to Place Vendôme on Saturday 9 July’ 2011. After a cocktail in the gardens, they will be invited to see the ‘unique, magical’ catwalk show.


Catwalk show in the SUN

July 9-11:
11.00 am – Intimates catwalk show
3.00 pm – Beachwear catwalk show


EUROPEAN consumers

MODE CITY presents an original study: Paris, Milan, Berlin _ Women & Swimsuit.

This qualitative study, carried out as a round table with some 30 European women by Martine Leherpeur Conseil, paints a portrait of three types of women: Milanese, Berliners and Parisians.

Through an imaginary journey, Mode City highlights the ways of life and the swimwear and summer wear fashion trends of these European neighbours, with their very different approaches.

In order to understand their purchasing behaviour and their influences, the study takes on a holiday atmosphere and presents its results in the form of suitcases.

What are their relationships to fashion and more specifically to swimwear? What are their relationships to their bodies? Their holiday aims? Their favourite destinations?


Programme of events and services.

1) Hall 1 will be lighting up…

MODE CITY will be decorating Hall 1 and its outdoor terrace on the theme of Travel for a ‘spacious, enjoyable fair combining business and pleasure’.

2) 100% VIP visitor support

The MODE CITY travel agency is assisting the arrival of 300 premium international buyers.

• Organisation and booking of their trip
• Greeting at stations and airports
• Transport to the fair by shuttle and welcome pack
• Negotiated hotel rates and hotel booking
• Booking of shows and restaurants in Paris
• Dedicated reception desk throughout the trade fair
• Creation of the ‘Paris Mode’ guide: a journey through fashion and trends during the fair and in Paris

3) A new area for young designers at the heart of the trade fair: LIMITED EDITION

Limited Edition will be a dedicated area for young designers at the heart of the fair, with completely new show designs to promote the ‘treasures of tomorrow’.

It aims to offer an opportunity to discover, in the same area, ‘new trends, innovative, unique, smart collections, often limited editions’.

There will be Limited Edition exchange workshops several times a day, where young designers will present their vision to their future buyers; there will also be relaxation areas such as the tea rooms, for discussing business in pleasant surroundings.

4) OUTDOOR show design highlighting spaces, events and restaurants

Click here for  updates on the July trade shows, the new exhibitors,  an interview with Eurovet’s Valerie Lemant, the SS12 lingerie trends and AW12/13 Interfiliere trends.







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