Intimissimi is set to launch a new store in Westfield, Stratford, this May.
The outlet will be the retailer’s sixth store in the UK.
There is also the possibility of another shop opening in the country later this year.
Intimissimi operates more than 1,070 stores in 21 countries, including Italy where there are currently more than 550 outlets.
Tomorrow, supermodel Irina Shayk is set to host the launch of Intimissimi’s new The Perfect Bra book launch at the company’s Oxford Street store.
The model, who has appeared in Sports Illustrated, Harper’s Bazaar, Cosmopolitan, FHM and Victoria’s Secret Catalogue, is the current ambassador for the lingerie retailer.
The event will be open to the public from 1pm.