Intimissimi marks 20 years with Perfect Bra book

Italian lingerie retailer Intimissimi has welcomed back its original muse, Irina Shayk, to celebrate its 20-year anniversary.

The Russian supermodel, who modelled for Intimissimi in 2007, joined Shlomi Malka, the current face of the brand, for a special photoshoot to mark the occasion.

The new campaign images feature in The Perfect Bra book, Intimissimi’s guide to its collection of basic bras.

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The book, which will go on sale in store and online in May, features 20 images, one for each year of Intimissimi, alongside technical information and tips on choosing and caring for bras.

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