Intimissimi launches search for new muse

Italian lingerie brand Intimissimi has launched a social media competition to find a new muse.

The retailer is asking consumers of all shapes and sizes to share their passions in a 15 second video posted on Instagram with the hashtag #ImAStory for the chance to be part of the international project.

Intimissimi is looking for a model to follow in the footsteps of Shlomit Malka (pictured), the current face of the brand, who was discovered on social media.

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The competition is open until July 18.



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