British distributor Intimates Lingerie is planning for large-scale growth with the addition of new brands, despite recently streamlining its business.
Intimates co-founder Sarah Charlesworth confirmed that the family business, which launched in London 19 years ago, is working to grow the current brands within its portfolio with “great success in the market”.
“We also have some very exciting news on new brands launching, including Kate Spade to the UK,” she added.
Intimates is consolidating the business due to loss of the SPANX brand last year. The company had distributed the US brand in the UK for more than 13 years.
Charlesworth said the company made seven people redundant last year, including retail, office and warehouse staff, and one redundancy this year, due to “new brands taking a longer time to establish themselves in the market”.
Despite the changes, Intimates plans to build it three biggest brands – Hanro, DKNY and Maryan Beachwear – and experiment with new areas of the market, including athleisure, with Kate Spade, Ginia, Blush, Le Mystère and Cuddl Duds.