The Intimate Ball, which took place in Birmingham last night, raised more than £25,000 for breast cancer awareness charity CoppaFeel!
The ball, organised by Moda Lingerie & Swimwear, brought retailers and leading suppliers together for an evening of food, drink and fundraising, with all proceeds going to the charity.
Representatives from Fashion Forms, Invista, Panache, Curvy Kate, LF Intimates and headline sponsor Wacoal Europe attended the event and took part in a silent auction, with prizes including two tickets to Adele’s sold-out concert at the Genting Arena, Birmingham and a luxury break in the south of France.
BBC Breakfast business presenter Steph McGovern led the entertainment at the event, which took place at the Vox, a new events space at Resorts World Birmingham, and drummed up support for CoppaFeel!
Before taking to the stage, she said: “CoppaFeel! is a charity that is close to my heart and it is events like this that enable the charity to keep reminding people to check their boobs and ultimately save lives through stamping out the late diagnosis of breast cancer."
CoppaFeel! founder Kris Hallenga also spoke at the ball about her #BraHijack campaign, which was launched in 2013 to encourage lingerie brands to sew breast-checking reminder labels into their bras.
Large-cup British brand Curvy Kate and online retailer Very.co.uk were the first companies to sign up to BraHijack, before Gossard, Panache, Lepel, Tutti Rouge, Ann Summers, ASOS and F&F followed suit.