International success for Freya campaign

Today marks the launch of the 365 days of Deco campaign in German and Dutch. The campaign also launched in France and Poland last month.

Continuing the campaign push on an international level, Freya today introduced dedicated Dutch and German microsites where fans can visit and view the unique Deco gallery as well as the viral video

In Germany, Freya’s Deco bra is seen as an everyday essential, last year selling over 5,000 bras and over 3000 spin off styles. Equally, Deco’s bright fashion-led colours such as the Iris shade are proving popular too, with this success being mirrored in the Netherlands.

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Rose-Marie Castellini spokesperson for Freya lingerie said: “The Deco bra is famous for its great shape and whilst many women stick to buying classic lingerie colours, we are starting to see more and more shoppers choose the more fashionable and brightly coloured Deco ranges.

"In particular, for AW13 we have received a great reaction to the new styles Deco Charm and Deco Hatty. We’re very excited that German and Dutch Freya fans can now take part in the 365 days of Deco campaign, to show their love for the Deco collection.”

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