International searches for UK apparel soars

There has been a surge in international consumers searching for apparel from UK retailers on smartphones and tablets.

According to the British Retail Consortium (BRC)’s Google Online Retail Monitor, searches for apparel increased by 66% on smartphones, rising 41% on tablets during the fourth quarter.

In terms of overall retail, Germany recorded the sharpest growth, with a 231% rise in smartphone retail searches and a 130% increase on tablets.

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France recorded 89% and 78% gains, on smart phones and tablets respectively, while the number of searches rose by 95% and 47% in the Netherlands.

“The UK is the world’s second biggest online retail exporter, beaten only by the USA. These new BRC-Google figures show UK retailers are investing heavily in international online experiences, localised websites and faster delivery times to drive exports,” said BRC director general Helen Dickinson.

She added that there were also very positive results from the Russian Federation and Argentina. “We will be working hard to make sure that these good trends are not undermined by proposals in these countries for import taxes targeted against cross-border internet sales.”

 

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