Support is building for Triumph’s Magic Wire bras, which were first shown to retailers at the AW14 trade shows earlier this year.
Fashion magazine InStyle is the latest to endorse the step forward in comfort and support that Magic Bra delivers. Sophie Berrett, acting executive fashion director of the magazine and Chloe MacDonnell, acting executive fashion editorial assistant, recorded a short video review that is featured on Triumph’s YouTube channel.
“I felt like I wasn’t wearing a bra,” said MacDonnell in the video blog.
“It is a really nice shape, and I really like the way that the wire doesn’t dig into you,” adds Berrett.
Magic Wire bras are made with a flexible silicone wire designed to ensure a firm yet gentle hold, up to a G cup. A built-in mesh stabiliser offers additional support that moves with the body.
The design and technical innovations feature in Triumph’s Body Make-Up and Shape Sensation collections.